Syed Muhammad Fahim


Marketing Department
Assistant Professor

Counseling Hours:–  Monday and Wednesday 2:00 to 4:00 p.m.

Syed Muhammad Fahim is working as Assistant Professor in the Department of Marketing at CBM. He has extensive experience in the field of research and marketing. With more than 25 research papers at his credit, he has developed specialized skills in partial least square structural Equation Modeling (SEM). He obtained customized training on PLS SEM from Malaysia. His forte is structural equation modeling via Smart PLS. He attended and conducted workshops on Smart PLs at various national and International forums.

  • PhD (Marketing)-In Progress    —- Sept 2014- to date
  • MS   (Management sciences)    —- 2008-2011
  • Master in Commerce (M.Com)    —- 1990-1992
  • Bachelor of Commerce (B.Com)  —- 1987-1989
  • DHA Suffa University Karachi, July 2012- June 2018
  • Defence Authority College of Bus., KHI, Sept. 2011 – June 2012
  • Defence Authority Degree College, Karachi,   November 1993 – Sept. 2011
  • Seher Textiles (Pvt.) Limited Karachi, March 1991 – October 1993
  • Motif Leathers (Pvt.) limited Karachi, January 1988 – June 1990
  • Worked as marketing consultant with Service Plus Business Consultants from March 2003- June 2009
  • Worked as lead Sales Training Consultant with BEST Mineral water Company from January 2010- July 2012
  • Reviewer Financial Markets, Institutions and Risks (FMIR) Journal since January 2018
  • Reviewer Pakistan Business Review since August 2018 for marketing specific domain.
  • Trainer for Partial Least Square Structural Equation Modeling in Smart PLS
  • Designed and developed MBA courses on Business Analytics ad Services Marketing
  • Introduced the simulation based learning concept in MBA classes
  • Research Publications 
    • Malik, A., Khan, N., Ghouri, A., Khan, T., Saleem, F., Fahim, S., (2011). “Motivation and Non-Monetary Incentives: Empirical Study on the Sales Force of Soft Drink Industry”; Indian Journal of Management Sciences – IJMS, Vol.-I, Issue-1, pp. 11-15. (BDS) (PRJ)
    • Fahim, S., Siddiqui, K., Anjam, M., Aziz, F., (2013). “Public Opinion towards Advertising: Factor Analytic Findings from Pakistan” European Journal of Business and Management, Vol.5, No. 6, pp. 175-180. (BDS) (PRJ)
    • Nasar, A., Anjam, M., Fahim, S., Saleem, F., (2013). “Building Strong Brand Via Practicing Corporate Social Responsibility (CSR) – A Panoramic Analysis” Indian Journal of Management Science (IJMS), Vol.3, No. 2, pp. 22- 27. (BDS) (PRJ)
    • Aziz, F., Fahim, S., Anjam, M., Ahmed, R., (2013). “Mudarbah in Islamic Finance; A Critical Analysis of Interpretations and Implications” International Journal of Asian Social Science, Vol. 3, No. 5, pp. 1235-1243. (BDS) (PRJ)
    • Aziz, F., Anjam, M., Fahim, S., Saleem, F., (2013). “Recognition of the institution of private ownership-analysis from Islamic Perspective” International Journal of Management, IT and Engineering, Vol. 3, No. 8, pp. 257- 264. (BDS) (PRJ)
    • Aziz, F., Saleem, F., Fahim, S., Gull, S., (2013). “Laws of Consumption- An Economic Construal”  Research on Humanities and Social Sciences, Vol.3, No. 9, pp. 140-142. (BDS) (PRJ)
    • Fahim, S., & Siddiqui, K., (2013). “Privatization of Habib Bank: Corporate Governance Compliance”, IUP Journal of Corporate Governance, Special Issue on “Corporate Governance in Pakistan”, Vol. XII, No. 4, pp. 26-29. (AAS) (PRJ)
    • Siddiqui, K., & Fahim, S., (2013). “Khanani & Kalia International: Corporate Governance Failure”, IUP Journal of Corporate Governance”, Special Issue on “Corporate Governance in Pakistan, Vol. XII, No. 4, pp. 52-56. (AAS) (PRJ)
    • Aziz, F., Fahim, S., Usmani, W., Rizwan, M., (2013) “Justification of Entrepreneur: As a Fourth Factor of production” IOSR Journal of Economics and Finance, Vol. 1, No. 6, pp.05-07.(BDS) (PRJ)
    • Aziz, F., Fahim, S., Usmani, W., Rizwan, M., (2013) “ Justification of Reward of Capital in the Capitalist Economic System” IOSR Journal of Humanities and Social Science, Vol. 16, No. 6, pp.83-85. (BDS) (PRJ)
    • Aziz, F., Fahim, S., Saleem, F., Khan, M., (2013) “Al-Zakat: Taxation Model in Public Finance” Journal of Economics and Sustainable Development, Vol. 4, No.17, pp.93-95. (BDS) (PRJ)
    • Siddiqui, K., & Fahim, S., (2014). “Repositioning of DAWNNEWS Channel to Mass Market”, Review of Integrative Business and Economics Research, Vol. 3, No. 1, pp. 190-200. (TLS) ( CASES)
    • Siddiqui, K., Mirani, M., Fahim, S. (2015) “Model generation using structural equation modeling”, Journal of Scientific Research and Development Vol. 2, No. 10, pp.112-116. (ISI Indexed) (BDS) (PRJ)
    • Fahim, S. (2016) “Merger of PCIT and PICS: Post-Merger Cultural and Marketing Strategies” Journal of Marketing Management and Consumer Behavior, Case Study (2016) pp. 1-13. (AAS) (PRJ)
    • Fahim, S. (2016) “Evaluating the Brand Audit Report- RoohAfza”, Journal of Marketing Management and Consumer Behavior, Case Study (2016), pp.1-36. ( TLS) (PRJ)
    • Fahim, S. (2016). Water link Pakistan: Developing a long-term strategic plan. Journal of Marketing Management and Consumer Behavior, Case Study (2016), pp.1-20. (BDS) (TRJ)
  • Involved in education related philanthropic activity of helping village children in the outskirts of Karachi by means of working on weekends for the promotion of education related activities

Member Creek Club Karachi since August 2001