Marium Mateen Khan

22

Marketing Department
Lecturer

marium.mateen@iobm.edu.pk
(+92-21)111-002-004

Counseling Hours: Tuesday 9:00 AM – 1:00 PM

Thursday  9:00 AM – 1:00 PM

Marium Mateen Khan is currently a Lecturer at Institute of Business Management (IoBM). She started working in academia as a Subject Coordinator and teacher at APSAC (Army Public School and College). Marium has taught Marketing courses as a visiting faculty at PAF KIET to BBA, BS and MBA level students. She has also supervised BBA Final Year Projects (Research Theses) at PAF KIET. Marium has also worked at Askari Bank Ltd. and Metaphor consultancy. She has 7 years of research experience. She has freelance working experience of academic writing, creative writing and graphic designing. Seeing the gaps and issues in the current academic environment made her pursue a career in academia. Marium is currently enrolled in the PhD (Business Management) program at IoBM having specialization in Marketing. She did her MBA and BBA (Honors) both in Marketing from Karachi Institute of Economics and Technology (PAF-KIET). She has been a scholarship holder since her first semester throughout her BBA and MBA. She received Summa Cum Laude honor in both programs.

Degree
Institute
Year
Doctorate PhD candidate (Business Management)  at Institute of Business Management January 2015 – Present
Masters MBA from Pakistan Air Force – Karachi, Institute of Economics and Technology in Marketing 2012- 13
Bachelors BBA-4 from Pakistan Air Force – Karachi, Institute of Economics and Technology in Marketing 2008-12
Certificates
  • Web Engineering (2010)
  • Graphic Designing (2014)
  • Lecturer, Institute Of Business ManagementApril 2017 – PresentTeaching Principles of Marketing, Consumer Behavior, Methods in Business Research to BBA, MBA & BS students

    Member of Thesis Review Committee – MPhil Theses, Institute Of Business Management

    January 2018 – Present

    Evaluate and suggest corrections to MPhil students regarding their research thesis during mock presentations

    Reviewer & Member of International Committee – IBIMA Publishing (USA)

    November 2017 – Present

    Review research papers for the area of consumer research and consumer behavior (quantitative and qualitative) point of view and provide feedback to the authors and journals’ editor(s) for improvements in the paper

    Reviewer – Pakistan Business Review (PBR), Institute Of Business Management

    September 2017 – Present

    Review research papers especially from marketing research (quantitative and qualitative) point of view and provide feedback to the authors and journal’s editor for improvements in the paper

    Reviewer – Journal of Education and Educational Development (JoEED), Institute of Business Management

    June 2017 – Present

    Review research papers especially from quantitative research point of view and provide feedback to the authors and journal’s editor for improvements in the paper

    Coordinator AACSB Accreditation – Marketing Department, Institute of Business Management

    January 2017 – December 2018

    • To compile and update all the required AACSB forms for Marketing Department
    • Supervising and overlooking AACSB documents for academic processes and procedures’ audit
    • Guiding and facilitating the faculty members in filling the AACSB forms as per the designated standards

    Visiting Faculty, PAF- Karachi Institute of Economics and Technology

    January 2017 – June 2017

  • In-Course ProjectsBBA/MBA Case Study Writing Supervision
    1. Siddiqui, A., S., J., Shahid, A., Anwar, S., Jokio, A., Unar, A., A., & Mirza, F., (2018). Tapal A Tea Brand for Diverse Segments. BBA (Consumer Behavior) Case Study (IoBM)
    2. Khan, A., T., Ahmed, J., Hassan, M., Tameez, M., & Anwar, M., (2018). Haleeb Foods Limited – A Case of Declining Milk Sales, MBA Executive (Consumer Behavior) Case Study (IoBM)
    3. Khan, L., & Batra, M., H., (2018). K&N – A Case of Frozen Food Industry, BBA (Consumer Behavior) Case Study (IoBM)
    4. Iqbal, A., Farhan, M., Shafiq, A., R., Sheikh, A., S., & Noorali, K., (2018). Nokia – What went wrong and Future Ahead, MBA Executive (Consumer Behavior) Case Study (IoBM)
    5. Khan, M., Nave, M., Rafiq, S., Kumar, S., & Inaam, S., (2018). YayVo.Com – Issues faced by E-Com Platforms in Pakistan, MBA Executive (Consumer Behavior) Case Study (IoBM)
    6. Muhammad Faizan, M., Zeeshan, M., Ali, M., & Rizwan, M., (2018). National Foods – Losing the First Mover Advantage, MBA Executive (Consumer Behavior) Case Study (IoBM)
    7. Rehman, F., Zafar, J., Rasul, S., H., & Kumari, S., (2018). Daraz.pk – Breaking the Barriers, MBA Executive (Consumer Behavior) Case Study (IoBM)
    8. Baig, A., Siddiqui, R., Siddiqui, W., Shoaib, O., & Khan, S., (2018). Pak-Suzuki – A Consumer Analysis, MBA Executive (Consumer Behavior) Case Study (IoBM)

    BS/BBA/MBA Term Research Paper Supervision

    1. Zuhair, M., & Jaffery, W., (2018). Consumer Perception about Safeguard Soap. BBA (Consumer Behavior) Term Research Paper (IoBM)
    2. Siddiqui, A., S., J., Shahid, A., Anwar, S., Jokio, A., Unar, A., A., & Mirza, F., (2018). Consumer Dislike for Local Products. BBA (Consumer Behavior) Term Research Paper (IoBM)
    3. Basit, M., H., Raza, M., B., & Tabassum, A., S., (2018). Influence Of Green Marketing On Consumer’s Purchase Behavior, BBA (Methods in Business Research) Term Research Paper (IoBM)
    4. Anwar, M., W., Khan, S., & Khan, M., H., R., (2018). Influence of Indians and Pakistani Celebrities Endorsement on Consumer Purchase Intention. BS (Methods in Business Research)Term Research Paper (IoBM)
    5. Raza, T., Nasir, S., Malik, T., Ahmed, M., & Naqvi, S., Z., (2018). Usage of Internet Banking In Pakistan. BBA (Methods in Business Research) Term Research Paper (IoBM)
    6. Aijaz, K., Zafar, S., & Ahmed, A., (2018). Customer Based Brand Equity of KFC. MBA (Methods in Business Research) Term Research Paper (IoBM)
    7. Hasan, A., Sufiyan, H., Anjum, Q., & Faizan, S., M., (2018). Impact of Single and Multiple Celebrity Endorsements. BBA (Methods in Business Research) Term Research Paper (IoBM)
    8. Haseeb, A., Aslam, A., & Muzzamil, A., (2018). Effect of E-WOM on Consumer Buying Behavior. BBA (Methods in Business Research) Term Research Paper (IoBM)
    9. Faisal, N., Fatmi, N., Khan, K., & Sattar, A., (2018). Impact of Sales Promotion on Consumer Buying of University Students. BBA (Consumer Behavior) Term Research Paper (IoBM)
    10. Ahmed, F., Sajjad, S., Anwar, S., S., & Ahmed, J., (2018). Factors for Preference of Pizza Restaurants. BBA (Consumer Behavior) Term Research Paper (IoBM)
    11. Hashmi, R., Sheikh, M., A., & Khan, S., A., (2018). Influence of Personality Traits on Impulsive Buying. BBA (Consumer Behavior) Term Research Paper (IoBM)
    12. Zahid, Z., Shah, S., Basit, M., H., & Daruwala, A., R., (2017). Factors Influencing Visual Merchandising.  BBA (Consumer Behavior) Term Research Paper (IoBM)
    13. Bilal, A., A., Gehani, P., Agha, S., & Razi, H., (2017). Impact of Online Consumer Reviews (OCRs) on Consumer Purchase Decision of Smartphones. BBA (Consumer Behavior) Term Research Paper (IoBM)

    Other In-Course Projects

    1. Context analysis of Pakistan’s textile industry
  • PhD Thesis TopicConsumer Animosity towards Foreign and Local ProductsAbstract

    It is believed and often observed that when consumers have feelings of animosity (antipathy/dislike/hatred) towards a country then that animosity if converted into the purchase behavior of the consumers as well and they avoid purchasing products having origins in the country of animosity. However, when this phenomenon is observed in developing countries like Pakistan then the country animosity does not appear to influence consumer product animosity (Ganideh, 2008; Saeed et al., 2013).

    Consumer animosity is explored at product category and involvement level in order to understand the hedonic dynamics of consumer animosity.

    Other Research Interest Areas:

    • Consumer Behavior
    • Design Thinking
    • Branding
    • Sensory Marketing and Branding
    • Strategic Marketing
    • Motivation, Productivity and work Performance
    • Experiential Learning
    • Small Enterprises and Microfinancing
  1. Developed course outline for the course of Principles of Marketing (for BBA & BS level)
  2. Developed course outline for the course of Consumer Behavior (for BBA & MBA level)
  3. Developed course outline for the course of Methods in Business Research (for BBA, BS & MBA level)
  4. Developed course outline for the course of Advance Quantitative Research (for MPhil & PhD level)
  5. Developed course outline for the course of Multivariate Analysis (for PhD level)

 Other Innovations

Enabling students to grasp concepts through:

  • Role enactment/Role play
  • Experiential learning term projects which are broken down into phases
  • Scenarios based learning
  • Case based learning
  • Publications
    1. Waheed, S., Khan, M. M., & Ahmad, N., (2018). Elements of Packaging and Consumer Purchase Intention – A Case of Chocolate Buying Behavior. Market Forces, 13(2), 97-114. Link: http://www.pafkiet.edu.pk/marketforces/index.php/marketforces/article/view/376,  (PRJ) – (BDS)
    2. Khan, M. M., & Ahmed, M., E., (2018). Capstone Project Based Experiential Learning – Case of Institute of Business Management (IoBM). Journal of e-Learning and Higher Education2018(2018), 1-23. DOI: 10.5171/2018.412705, (PRJ) – (AAS)
    3. Saleem, M., Khan, M. M., Ahmed, M. E., Ali, S., Shah, N. & Rafiq, S., (2018). Online Grocery Shopping and Consumer Perception: A Case of Karachi Market in Pakistan. Journal of Internet and e-Business Studies, 2018(2018), 1-13. DOI: 10.5171/2018. 931248, (PRJ) – (AAS)
    4. Khan, M. M., (2018). Effect of Celebrity Endorsement on Consumer Purchase Intention – Evidence from Qmobile Linq Advertisement Endorsed by Priyanka Chopra. Pakistan Business Review, 19(4), 1065-1082. (IoBM, HEC Recognized X- Category Journal). Link: http://journals.iobmresearch.com/index.php/PBR/article/view/1882/333, (PRJ) – (BDS)
    5. Khan, M. M., Mahmood, N., & Jalees, T., (2017). Perceived Usefulness of Mobile and Mobile Advertising: Understanding Relationship through Structural Approach. Global Management Journal for Academic and Corporate Studies, 7(2), 111-120.  (Bahria University, HEC Recognized Y-Category Journal). Link: http://gmjacs.bahria.edu.pk/wp-content/uploads/2018/01/paper-08.pdf, (PRJ) – (BDS)
    6. Khan, M. M., & Ahmed, M., E., (2017). Capstone – Experience with Experiential Learning Project Course at Institute of Business Management (IoBM). (Presented at 30th IBIMA Conference, 2017, Madrid, Spain. 8th-9th November, 2017). 30th IBIMA, 2017, Madrid, Spain. (ISI & Scopus Indexed Conference 8th-9th, November, 2017). (Complete article published in the proceedings), (PRJ) – (AAS)
    7. Saleem, M., Khan, M. M., Ahmed, M. E., Ali, S., Shah, N. & Rafiq, S., (2017). Consumer Perception of Online Grocery Shopping in Karachi, Pakistan (Presented at 30th IBIMA, 2017, Seville, Spain. (ISI & Scopus Indexed Conference 8th -9th, November, 2017). (Complete article published in the proceedings), (APMP) – (PRAPM) – (AAS)
    8. Ahmed, M. E., & Khan, M. M., (2017). Ethics in Advertising:  Exploring The Telecommunication Industry’s Employment of Ethics in Advertisements. (Abridged version). Marketing Review, 2017(2), 14-16. (APMP) – (BDS)
    9. Maheshwari, M., Khan, M. M., & Shamsi, A. F., (2017). Role of Consultancy Partner in Microfinancing. Journal of Southeast Asian Research. 2017(2017), 1-11. DOI: 10.5171/2017.560941, (PRJ) – (BDS)
    10. Maheshwari, M., Khan, M. M., & Shamsi, A. F., (2017). Impact and Significance of Consultancy Partner in Microfinancing. (Presented at 29th IBIMA Conference, 2017, Vienna, Austria. 3-4 May, 2017). 29th IBIMA, 2017, Vienna, Austria. (ISI & Scopus Indexed Conference 3rd-4th, May, 2017). (Complete article published in the proceedings), (APMP) – (PRAPM) – (BDS)
    11. Ahmed, M. E., & Khan, M. M (2017). Traces of Company Strategy for the Bottom of Income Pyramid (BoP) in Pakistan – A Probing Analysis (Presented at IBAICM 2016, IBA’s 3rd International Conference on Marketing, Kuala Lumpur, Malaysia; 19th-20th, December, 2016). (ISI & Scopus Indexed Conference) (Complete article published in proceedings), (APMP) – (PRAPM) – (AAS)
    12. Ahmed, M. E., & Khan, M. M., (2017). Ethics in Advertising:  Exploring The Telecommunication Industry’s Employment of Ethics in Advertisements. Journal of Southeast Asian Research2017(2017), 1-15. DOI: 10.5171/2017.722525, (PRJ) –  (BDS)
    13. Ali, S., Saleem, M., Ahmed, E. & Khan, M. M., Shah, N. & Rafiq, S., (2017). Online Grocery Shopping – A Study of Pakistani Online Market. Journal of Internet and e-Business Studies. 2017(2017), 1-15. DOI: 10.5171/2017.839022 , (PRJ) – (AAS)
    14. Khan, M. M., Jalees, T. & Rahman, M., (2016). Preference Determinants for Soft Drinks Brands: An Empirical Study of Karachi Market through Mall Intercepts Method. Global Management Journal for Academic and Corporate Studies, 6(2), 49-60.  (Bahria University – Y-Category Journal). Link: https://www.researchgate.net/publication/320491465_Preference_Determinants_for_Soft_Drinks_Brands_An_Empirical_Study_of_Karachi_Market_through_Mall_Intercepts_Method, (PRJ) – (BDS)
    15. Ahmed, M. E., Samad, N., & Khan, M. M., (2016). Income, Social Class and Consumer Behavior A Focus on Developing Nations. International Journal of Applied Business and

Conferences Arranged

  1. Coordinator for International Conference of Experiential Learning (ICEL) 2016
  2. Coordinator for Final year Project Exhibition at PAF KIET (2009)

Workshops Conducted

  1. Bootcamp for Research Tools and Techniques in Business (a two day workshop) – 2018

 Workshops Attended

  1. Implementing Balanced Scorecard for Successful Strategy Execution by Mohummed Haris Farooq, held at IoBM, Karachi on 16th August, 2018
  2. Train the Trainer by Dr. Samra Javaid, Dr. Irfan Hyder & Waqas Yusufi, held at IoBM, Karachi on 8th August, 2018
  3. Intellectual Property Rights: Awareness and Procedures by Syed Nasrullah held at IoBM, Karachi on 27th March, 2018
  4. SSK Faculty Excellence Program by Dr. Gazan Bozai held at IoBM, Karachi Module 1, 2, 3 & 4 in February, 2018
  5. Introduction to Design thinking by Mr. Furqan Qureshi held at IoBM, Karachi on 31st January, 2018
  6. Content Marketing and Brand Storytelling – Award Winning Case Studies Based Workshop by Hando Sinisalu held at Movenpick Hotel Karachi on 9th November, 2017
  7. Exploring qualitative data through NVIVO by Maheen Salman held at IoBM, Karachi on 4th November, 2017
  8. Faculty Success DNA by Dr. Ghazanfer Bozai, held at EMEC, IoBM, Karachi on 21st – 22nd  August, 2017
  9. Appreciation of Literature & How to Develop Readers and Writers by Dr. Adrian Hussain, held at EMEC, IoBM, Karachi on 8th August, 2017
  10. Managing the Talent in VUCA times by Nutshell held at Marriott, Karachi on 1st February, 2017
  11. Strategic Vision by Dr. Irfan Hyder held in EMEC , IoBM on 24th May, 2016
  12. Blue Ocean Strategy: Concepts, Tools & Application at IoBM By Mr. Javaid Ahmed held in EMEC,  IoBM on 25th May, 2016
  13. Business Balanced Scorecard: Concepts, Tools & Application at IoBM by Mr. M. Ekhlaque Ahmed held in EMEC, IoBM on 26th May, 2016
  14. Publishing in ISI Impact Factor Journals by Mr. Nawaz Ahmad held in EMEC, IoBM on 30th May, 2016
  15. Developing a Faculty Brand: By Mr. Ejaz Wasay held in EMEC, IoBM on 31st May, 2016

Seminars, Summits & Conventions Attended

  1. CPEC: Challenges for SMEs held at EMEC, IoBM, Karachi on 27th November, 2018, organized by ORIC IoBM and SMEDA
  2. Reinventing Management in the Age of Technology by Management Association of Pakistan (MAP) and Terrabiz held at Marriott, Karachi on 3rd October, 2018
  3. Managing the Talent in VUCA times by Nutshell held at Marriott, Karachi on 1st February, 2017
  • Member of International Committee – IBIMA Publishing – 2017 – To Date
  • Member of IoBM Research Group (Marketing) – 2016 – To Date

Other Links