Dr. Nadia Ayub Ali


Head of Business Psychology Department
Associate Professor


Dr Ayub completed Postdoctoral Fellowship from School of Psychology, University of Queensland, Australia, and earned a Doctor of Philosophy in Psychology from the University of Karachi, Pakistan. She is HEC approved PhD Supervisor and supervising number of MPhil & PhD thesis at IoBM. She has published more than 20 journal articles, presented research papers at Harvard University in 2012 & 2013 and around the world, served on the editorial boards of International Journal of Psychological Studies, Journal of Pakistan Psychological Association, Universal Research Journal, and Pakistan Business Review.

 Postdoctoral Fellowship University of Queensland, Australia Psychology 2016
 PhD University of Karachi Psychology  January 2011
  • Dr Ayub has taught both at College and University level as a visiting faculty (PECHS Govt Girls College for Women, School of Business Administration, University of Karachi, and in the Department of Commerce, Jinnah University for Women).
  • Determinants of Multiple Identity development
    School of Psychology
    University of Queensland, Australia
    (December, 2015 to November, 2016)
  • Development of Couple Relationship Standards in Pakistan
    School of Psychology
    University of Queensland, Australia
    (December, 2015 to November, 2016)
  • The Development of Stress Scale for Pregnant Women in Sind
    Aga Khan University Hospital (AKUH), Pakistan
    (June 30 to August 2004).
  • Research Interest

    Adolescents, social problems, organizational issues, family and marriages, Psychometric

  1. Conference Presentations and Published Proceedings

    • (2016) Development of Multiple Identities among Adolescents. Paper Presenting at Society of Australasian Social Psychologists(SASP) Conference. 31st March – 3rd April 2016, hosted and organized by The University of Queensland and Griffith University at Rydges Hotel, Brisbane, Australia.
    • (2016) Impact of Teachers’ Sense of Self-Efficacy on Students’ Evaluation of Teaching Effectiveness. Third International Conference on Education, Social Sciences and Humanities. 23-25 May, 2016 – Istanbul, Turkey
    • (2013). Development of Self-Compassion Scale for AdolescentsPaper Presented at Third International Journal of Arts & Science Conference. May 26th-May 30th, 2013, Harvard University, Cambridge, Massachusetts, USA
    • (2013). Trypanophobia in Young Adults: A Cross-Sectional Study in Karachi.  Paper presented International Symposium on Business and Social Studies, (ISBSS). March 15-17, 2013, Tokyo, Japan
    • (2012). Learning Styles of Students and Teaching Styles of Teachers in Business Education: A Case Study of Pakistan. Paper presented in 3rd International Conference on Education and Educational Psychology (ICEEPSY 2012). October 10th – 13th 2012, Radisson Hotel, Istanbul Turkey. Paper published in Procedia – Social and Behavioral Sciences. ISSN: 1877-0428. Vol 69 (24), Pages 1737–1740 Published by Elsevier
    • (2012). The Relationship between Personal Growth Initiatives and Psychological Well-being among Adolescents. Paper presented in Second International Journal of Arts & Science Conference. May 27th-May31st , 2012, Harvard University, Cambridge, Massachusetts, USA
    • (2012). Pay Satisfaction and Organizational Commitment in Private Business University Faculty. Paper presented in conference on The Emerging Issues of Social Sciences in Pakistan. Organized by Quaid-e-Azam University, at Higher Education Commission of Pakistan (HEC), Islamabad. April 27th- 29th , 2012
    • (2010). The Relationship between Work Motivation and Job Satisfaction. Paper presented in First National Conference on Business Psychology. November 27th, 2010, Institute of Business Management, Karachi, Pakistan
    • (2010). Difference in Job Satisfaction between Private and Public Universities Teachers of Karachi, Pakistan. Paper Presented in International Conference of Alternative Perspectives in the Humanities and Social Sciences. October 1-5, 2010, Banrimkwae Paerimnam Hotel, Kanchanaburi, Thailand. Paper published in edited volume, ISBN 978-0-557-66109-1, pg 86-95.
    • (2010). A Correlation between Self-Concept and Life Satisfaction among Adolescents. Paper presented in Fifth Interdisciplinary Conference on Social Sciences. August 2-5, 2010, Murray Edwards College (Previously New Hall), University of Cambridge, UK
    •  (2010). Undergraduate students’ Satisfaction with Hostel and Sense of Attachment to place, a case study at Universiti Sains Malaysia. Paper presented in International Conference on Sustainable Architecture and Urban Design, March 2-5, 2010, Penang, Malaysia. Paper published in Conference Proceedings, ISBN 978-967-5417-67-2, Pg 196-204.
    • (2009). The Effect of Intrinsic and Extrinsic Motivation on Academic Performance. Paper presented in First National Conference on Application of Social Sciences to Business. November 14th, 2009, Institute of Business Management, Karachi, Pakistan
    • (2008). The Relationship between Big Five Personality Traits and Job Satisfaction in Private Business Institutes Teachers. Paper Presented in Third International Conference on Postgraduate Education, ISBN. 978-983-3986-49-1, on 16-17th December 2008, Gurney Hotel, Penang, Malaysia. Paper published in Conference Proceedings, ISBN. 978-983-3986-
  • Member, American Psychological Association (APA)
  • Member, Pakistan Psychological Association (Lifetime Member)
  • Member, Australian and New Zealand Mental Health Association
  • Member, Higher Education Commission(HEC) Pakistan National Curriculum Revision Committee of Psychology.