Ejaz Wasay

BIO

Ejaz Wasay joined the Institute of Business Management as Senior Fellow Marketing in January 1, 2011. A year later, he was appointed Head of the Department of Media Studies, a position he has held since, in addition to his teaching role in Marketing.

He has over 37 years of industry experience in Marketing, Corporate Communications and Advertising, having worked with leading local companies as well as MNCs including UBL, Orient McCann-Erickson, Lever Brothers (now Unilever), Glaxo, Philips and Gillette. With Gillette over a period of 10 years (1984 to 1994), he worked in Pakistan, Brazil and the Middle-East, and was last based in Dubai – UAE, as Marketing Manager Middle East.

He remained a Council Member of the Marketing Association of Pakistan (MAP) for over 15 years, and was its President in 2005. He has been writing for publications such as Aurora and Marketing Review for over 20 years. He has been a Jury Member of PAS Awards since its inception.

QUALIFICATION

1972: MBA – Marketing Major (Dec.’72): IBA, University of Karachi, Karachi
1970: B.Sc. – Chemistry, Zoology, Botany: Adamjee Science College, Karachi
INTERNATIONAL COURSES
Effective Management Programme (EMP II) in Berlin – 1994
Effective Management Programme (EMP I) in Singapore – 1987
Leadership Skills (Cyprus – 1986)
Sales Training Programme (Egypt – 1984)
Unilever Advertising Conference, Megamendung, Indonesia (1984)
Unilever Asian Marketing Conference in Bangkok, Thailand (1977).

WORK EXPERIENCE

Jan 01, 2011 – To date
HoD Media Studies & Senior Fellow Marketing

Aug 15, 2006-Dec 18, 2010
UBL, Karachi.
Position: Head Marketing Services & Corporate Communications

Jan 1, 2005-Aug 14, 2006
SSGC, Karachi.
Position: Head of Corporate Communications

Apr 1999–Dec 2004
Orient McCann-Erickson, Karachi.
Position: Executive Director

May 1998-Jan 1999
PMCL / Mobilink, Karachi. Position: GM Marketing

1995-1998
Philips Pakistan Limited, Karachi

INDUSTRY ENGAGEMENTS

TEACHING & RESEARCH INTERESTS

LEARNING INNOVATIONS

INTELLECTUAL CONTRIBUTION

OTHER ACTIVITIES

MEMBERSHIPS

Ejaz Wasay

Head of Media Studies Department .Senior Fellow, Marketing Department
ejaz.wasay@iobm.edu.pk
Institute of Business Management